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Thursday, November 17, 2011  |  For Photographers

Jenny Sun Photography Workshop 2012: Sydney

This will be the third.  
And I'm not saying that to toot my own horn. I promise I am not that kind of person. No no... Rather, I'm reminding myself of the fact that when I read back on this post in years to come, I'll remember that even though this will be my third workshop, and on my own HOME SOIL, it never shakes away the hand shaking nerves I seem to get before pressing the launch button. Not really because of a fear of lack of familiarity, but more so, the strange phobia I have that what if for some reason no one turns up!! haha... I usually have to smack myself a little and remind myself that the last two workshops we launched were full of wonderful, hungry, and passionate individuals, and it is YOU photographers out there who are burning to grow that spur me to keep teaching :)  
That said, part of the concoction that makes up these jitters, is just the sheer excitement that there are a group of you who wrote into me, to finally make one of these things happen on my home turf!! :D I'm not sure why its taken so long to finally get one together in my own city, but the day is here and I'm really thrilled to be able to announce that our Sydney leg of the Jenny Sun Photography Workshop is launching today!  
As mentioned a gazillion times already, It will be held in Sydney, Australia this time around over 14-16 February 2012.  
The last one was held in Kuala Lumpur earlier this year in August, and previously in Singapore before that, both of which were full classes with alot of great feedback (THANK YOU from the bottom of my heart to my two classes of students - you make me feel so honored to be teaching a bunch of wonderful individuals such as yourselves). If you want to read about what some of the participants of the last workshop said about it, have a look here: 
So what is this workshop all about?  
It is a 3-day intensive (and I mean INTENSIVE!! Ask ANY participant - there is ALOT of work and content to soak in) workshop where we will be covering aspects of shooting/posing/lighting, workflow/editing, and business/branding. I am not joking when I say this will be a very packed 3 days - the syllabus is very full, with ALOT of information to take in, and then apply and execute, so expect your brain to be hurting a little by the end of it all :) The participants of the last workshop in Singapore all mentioned that they likened the workshop to a bootcamp - that is how intense it is. Be prepared to be pushed, to do alot of hard work, and to be challenged. 
Sooooo.... I'm hoping there will be a group of you cool people to hang out with in my home city of Sydney. I'm really looking forward to meeting 20 of you and make friends with at the workshop! :D The last workshop sold out in less than a week, so do get in early to get your place and also take advantage of the early bird rate we have! 
Anyhow, here are the workshop details! :D 
Date: 14-16 February 2012 (9AM - 530PM each day) 
(for those worried they might miss valentines day dinner with their sweetheart, don't worry, we finish up at 530pm on the 14th :D ) 
Where: The Swissotel (This is RIGHT in the heart of the Sydney CBD) 
Capacity: Limited to 20 people. First come first served basis. 
- $995AUD/ (early bird rate, until 17th December 2011) - If you need more time to get your leave approved, please email us immediately!! 
- $1200AUD/ (normal rate, from 18th December 2011) 
So, what is the deal with this workshop? 
I have honestly, always always believed that the success of a photography business rides on how well a photographer does two things: 
(1) produce their art, and 
(2) run their business. 
My philosophy has followed the strength of that marriage and this workshop is about those two very things. We are going to spend 3 very intense days working from the inside-out. Working out who YOU are as a photographer and YOUR style, and helping you carry that through to your photos as well as your business and brand. Sounds scary? It is! But that is the fun of it - Learning to be a better photographer AND a better entrepreneur! :) 
Our aim from the workshop is to help you walk away with the skills and confidence to shoot better photos that you love (that is covering use of posing, light, composition and post processing), AND book clients that love the photos that you shoot! :) Win-win! :) Time will also be spent learning about how I work with my clients from the moment I meet them, to the shoot, to the finished product, as well as opportunity for 1 on 1 time with me for questions and feedback/critique :) 
Who is this workshop for? 
Anyone who loves photography and their craft, and is wanting to develop their style and business. This workshop will be a best fit for amateurs wanting to start a business/gain regular paid work, or photographers who are wanting to become full timers. The workshop will also suit photographers who are already running their business and want to improve and fine tune/update/change their brand or clientele, have a stronger market presence, and have a better grasp on their photography style. While we will be talking about how to see and use light, it is also best that you have a good grasp of manual exposure before coming into the workshop as we will not be teaching basics of shutterspeed, aperture, and ISO during the 3 days. 
The Itinerary For the 3 days: 
Day 1 - All about style (yours and Jenny's!). Discovering and developing your own style of photography and hearing about how Jenny molded hers. We will also be covering and teaching how to pose/engage with your clients, composition, how to see light, wedding day run through, how to get a maximum number of shots within a small space or short period of time, workflow/editing, elements of business and branding will start today and continue on day 3, and Q&A session. 
Day 2 - Demonstration shoot in the morning (to see how Jenny shoots), followed by a shooting/Assignment day for all participants (this is a surprise! Be prepared to be challenged and pushed out of your comfort zones! :D ) 
Day 3 - The day will be split into two. One part of the day will be spent going over and critiquing photos from day two on aspects of posing, use of light, composition and style. The other part of the day will be spent learning valuable branding and marketing techniques that will help bring you in touch with the right clientèle, bring you business and strengthen your consultation/sales confidence :) Things on the agenda include: The art of communication (with your clients), the importance of planning and goals, marketing, the client experience, and managing that from the first email to the shoot and after, the numbers game (pricing, how to spend your money, money management, etc), your online presence, and the work/life balance. If you have prior and current marketing material, that is encouraged to be brought to the workshop as well for critique and feedback. 
Please note that this is a highly practical 3-day workshop so be prepared to do ALOT of work!! There will also be plenty of opportunities allocated on each day for Q&A, as well as 1 on 1 time with Jenny at one point of the workshop :) 
I'm ready! How do I sign up?? 
Perfect! Here are the step-by-step instructions! 
(1) All you need to do from this point is to press the 'PAY NOW' button below to make payment and reserve your seat. 
(2) Once you get to the next page, you will have the option to pay via PAYPAL or CREDIT CARD. If you do not have a paypal account, please select the 'PAY BY CREDIT CARD' option (which is the option to the left of the paypal login section - see picture below the PAY NOW button below). 
(3) Enter your credit card details/log into your paypal account and follow the instructions. 
(4) Once payment has been finalized, THIS IS IMPORTANT - please drop us an email (at with a printscreen of the payment confirmation and the following details: your first name, your surname, your studio name, your studio website, phone number, and email address. 
You MUST complete the above steps to be properly registered! You can click the below 'pay now' button to make payment and get your registration process started :) 
OR please contact us at for information on how to make a payment via bank transfer. Thank you! 
Please note that once full payment has been made, your place at the workshop is secured and non-refundable (You may however, transfer your place to another person, but you will be responsible for organizing the exchange). An email confirmation will be sent to you within 24 hours of payment, with another email following closer to the workshop date will be sent and will have the full workshop details including what to bring, hotel recommendations (if you are coming from out of town), full workshop itinerary, and more! :) 
If you have any questions about the workshop, please drop us an email at and we'll holla right back at you! :D Hope to see you in Sydney peeps! :D
UPDATE: THE WORKSHOP IS CURRENTLY SOLD OUT. Please email us at if you would like to be put on the waiting list.